cultural literacies and cultural sensibilities. Now 
what does this mean? This is back to the idea of 
generations. That is, as dominant media change, 
the way in which we interact with those media 
changes, the way in which we learn changes, the 
way in which we do art changes, the style with 
which we read. We’re talking about ways in which 
we deal with repetitive media in the world and the 
kinds of cognitive effects, the kinds of learning 
effects, the changes in our very sensibility that 
come about. There is a way in which McLuhan 
continues to be highly relevant because by taking 
such a grand vision, a vision that has scope 
privileged over precision, what he allows later